At one point, meta tags were of the utmost importance to search engines. They became an essential part in ranking. That is - until meta tag abuse because widely used as false tactics for listings.
Currently, there are 2 meta tags that are very important when it comes to search engines. The keywords and the description meta tags are the essential ones to use.
When building a website, the hard part is knowing how to target your site for the keywords - for the keywords are what search engines will relate each page to. You want to place about 20 keywords at the most in each page in the meta tags. Also, you want to reuse the same keywords in your page itself in the text. If you use the same keywords in your description (The brief summary that will show up for that page in the search engine) and title, the keyword density (the number of times you use that keyword on the page) will become heavier and give that page a chance to be higher ranked.
Generally, with template websites, it is not easy to find 20 keywords that will be used on every page and have the same keywords repeat on every page to be relative in the articles. The best practice is to target the keywords on each page and have them change on every page.
For example: If your website is titled "Joe’s Camp Adventure", you might have 15 pages - one for each day. With most template websites, the same title would be on each page. The same description and keywords would be used on each page as well. If the description of the website is "The Adventures Joe Had While Camping in the Summer of 1999", and the keywords for the website are "camp camping, campfire, snake, rainy, bass, water, July, 1999, hiking, bear, fox" these keywords and the same title would repeat on every page.
Search: Cosmos | BlogPulse
Submit: Digg This | Shout this! | Slashdot
Bookmark: Del.icio.us | Furl It | Spurl | Tag!RawSugar | Simpy This! | Shadows Tag! | Blink It | My Web
GirlGeekteete dotNet Tags: description, title, keywords, optimization
Technorati Tags: description, title, keywords, optimization
No Comments »
For the next few days, it most likely look like I am not working on this site. In actuality, I am working "behind the scenes" on this site by trying to make it more search engine friendly. My objectives are:
- Add keywords too all articles already listed
- Add related links to all of the articles
- Make sure all of the external links open in a new window
- Verifying CSS and XHTML on every page
- Make all lists in articles uniform
- Improve layout and wording of many posts
Some other projects I will be working on include:
- Adding an icon to a link that is an external link to show it will open in a new window.
- To give a title to all links and make it CSS and XHTML valid.
- Make a sitemap or TOC that dynamic generates and is linkable.
Related Links:
XHTML - Wikipedia
CSS - Wikipedia
Search: Cosmos | BlogPulse
Submit: Digg This | Shout this! | Slashdot
Bookmark: Del.icio.us | Furl It | Spurl | Tag!RawSugar | Simpy This! | Shadows Tag! | Blink It | My Web
GirlGeekteete dotNet Tags: objectives, work, sitemap, keywords, format, new window, links, css, xhtml, code, strict, uniform
Technorati Tags: objectives, new, work, sitemap, keywords, format, new, window, links, css, xhtml, code, strict, uniform
No Comments »